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Badger ToyotaLift: The Largest Forklift Dealer in North America
Badger ToyotaLift: The Largest Forklift Dealer in North America
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Why choose a TOYOTA Forklift?     Toyota Forklift


Toyota Earth's #1 Lift Truck Toyota is the #1 lift truck manufacturer in the world. They have been making lift trucks for over 50 years and have sold over 1,000,000 units worldwide to thousands of satisfied customers.

Throughout the years, Toyota’s line of material handling equipment has advanced by leaps and bounds, setting new standards for safety, productivity and dedication to the environment.

Toyota’s reputation of unsurpassed quality, unrelenting attention to detail, and making sure their customers’ voices are heard every step of the way has allowed Toyota to become the multi-national company they are today with facilities and/or offices in more than 200 countries.


From R&D to design, from manufacturing to after sales service, Toyota is committed to delivering excellence in every way.

Toyota forklift high quality standards For example, at the Toyota Industrial Equipment Manufacturing facility in Columbus Indiana (where 95% of Toyota Canada's lift trucks are made), Quality Circles have been in place since day one. These embody Toyota's commitment to quality in every phase of the manufacturing process. Through Quality Circles, Toyota empowers all its employees to make quality their #1 priority. Any employee, at any stage in the manufacturing process, has the power to stop the production line if he/she spots a problem. It could be something as simple as a seam that's out of alignment or something as complex as an incomplete weld. No matter what the problem, any employee can stop the manufacturing process to ensure the problem is corrected right there and then. Toyota believes that problems are corrected on the spot rather than after the product is built.

Instituting and supporting Quality Circles means Toyota has literally dozens of quality control experts looking at each and every lift truck while it's being built. In this way, we ensure that every lift truck that comes off the line is built to meet Toyota's high quality standards.


Reliability is probably the most important factor in the customer's decision to purchase a lift truck.

At Toyota, we've built our reputation on the reliability of our products. Many of our vehicles operate in some of the harshest conditions in the world - extreme cold, extreme heat, high humidity. But they keep on working through it all. In Canada there are Toyota lift trucks sold in the early 1970s that are still on the job today.

Toyota lift trucks are built today to carry on this rugged tradition. They feature heavy duty construction and rigorously tested systems that have earned an industry-wide reputation for reliability. Toyota lift trucks maximize uptime and help reduce overall maintenance costs.
Badger Toyotalift sells the #1 lift truck in North America!

Providing Toyota forklift sales, parts and service to the following areas and beyond:

Milwaukee, Madison, Wauwatosa, West Allis, Cudahy, S. Milwaukee , Oak Creek , Franklin, Muskego, New Berlin , Brookfield, Menomonee Falls, Germantown, Mequon, Waukesha, Sussex, Pewaukee, Middleton, Sun Prairie , Monona, McFarland, Waunakee, Windsor, Sun Prairie
Badger Toyota Lift Homepage - the largest Toyota Forklift Dealer in North America Toyota Forklift Industrial Equipment Liftow Homepage - the largest Toyota Forklift Dealer in Canada
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