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Badger ToyotaLift: The Largest Forklift Dealer in North America
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TOYOTA Highest In Quality and Value

Toyota #1 Quality and Value Reed Business Information Ranks Toyota Highest in Quality and Value
Independent Research Names Toyota #1 For Fourth Consecutive Year
Reed Business Information Ranks Toyota Highest in Quality and Value

Toyota Industrial Equipment, a division of Toyota Canada Inc. (TCI), has announced that Toyota lift trucks have been named number one in quality and value for the fourth consecutive year in an independent survey conducted by Reed Business Information.

The annual survey was conducted on behalf of Modern Materials Handling magazine to better understand the current state, trends and practices in manufacturing, warehousing and distribution environments.

Responses were collected from 605 industry decision makers involved in the purchasing of material handling equipment, products, technologies and services. Respondents represented companies from a wide range of industries, including wholesale trade, electronic equipment, food and beverages, retail trade and fabricated metals.

"As indicated by the survey, product quality, performance and value are the most important characteristics evaluated by the respondents-areas we focus on mastering and consider a cornerstone of Toyota," said Rob Reinders, Director, Toyota Canada Inc., Industrial Equipment Division. "This annual survey provides valuable feedback to help us provide high-quality, durable and reliable products that increase productivity and profitability for our customers."

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